Case Study: R&B Event Series

February 19, 2016

Soul Food was a monthly R&B themed party in Los Angeles from 2005 – 2016 for entertainment industry influencers, tastemakers and music connoisseurs. 

Soul Food was founded in 2005 with a purpose of creating a platform to showcase new and classic R&B music. Over the years, Soul Food has collaborated with special guests like Raphael Saadiq, Raheem Devaughn, Chrisette Michelle, M.C. Lyte, Avant, Robin Thicke, Al B. Sure and various record labels.

Soul Food was LA’s premier monthly industry event hosted by entertainment professionals, label executives, radio personalities and DJs. One of the memorable marketing hooks were the vintage throwback flyers.