ROBIN THICKE

Case Study: Celebrity Branded Event

February 19, 2016

Case study for music/brand marketing via themed live events and other platforms.

Robin Thicke is an award winning R&B singer-songwriter, musician, composer and actor. We were commissioned to co-produce an intimate Album Listening Party for the release of “Something Else” in New York City. We combined an effective marketing campaign with our RSVP solution to confirm more than 1,500 RSVPs .

Following the overwhelming success of the Album Release Party, we provided marketing support for the Diet Coke “Style Series” Live Performance in Time Square. The performance was held in the Reuters broadcast studio and simulcast live on the  billboards in Time Square. The public was able to hear the audio by calling into a toll free number.